company six

ZISSTORE

American candy and charge and clean computers

slogan
zip zip out

MTV Switch 2

rebranding the website

awesome, badass, powerful

graphic images to shock and inspire to action

sensibility is fear (apocalyptic)

slogan
it's now or never

MTV PIMP MY Environment

Cult feel of belonging, inspiring to action

key words are, destruction, power, exclusive

waste hierarchies are created

Sensibility is one of fear, of destruction

baby images?

slogan, you can save her

companies 6

Inner City

Exclusively for girls aged 12-17
inner-city cool with a focus on uniqueness
New York sensibility black and blue are the dominant colours
snow board and hip hop are also influences

Blake Lively is the model Type

slogan
you can't resist

MTV Switch

It's a whole new approach to environmentalism, aimed at teens.

sensibility is on eyes; eye contact with others, with the camera
movement from light to darkness

key words are beauty, darkness, fresh

idea of acceptance of a challenge in spite of it's difficulty

Time's UP

Companies 4

Urban Love

It's an fashion line, targetting hip urban teenagers.
big city feeling, warm climate, clubbing and friendship
sexy, fashionable and casual, but exclusive in it's feeling

the target is a 17 year old male /female

a target model/spokesperson would be good looking not lots of make up early 20's
Leighton Meester

slogan
New Generation Style

Companies 3

Gallo Nero
An Italian Restaurant with traditional cooking in a warm setting above the town. Warmth, comfort, good food and fellowship are the key ingredients.

slogan
come home